Merchant Account Providers

For all those who have recently begun a business, the words merchant account, merchant account provider, credit card machine, online payment processing, etc will pop up sooner or later. The Internet is brimming with advice on this subject and you are certain to see the comparison between merchant accounts and other payment methods.

This article will explain the basics of what’s truly involved in taking credit cards and the required steps to getting a merchant account – online, offline or otherwise…

What is an Online Merchant Account?

A merchant account is an account obtained from a reputable financial institution like a bank through which you are allowed to accept credit card payments.

The merchant account can also be acquired from specialized financial institutions called “merchant account providers”. These financial institutions work with banks to supply unique features that would not be available otherwise.

As soon as you are able to accept payments via credit card, you will see an instant increase in sales, simply because there is now a more expedient payment option for your clients. Since many customer these days prefer to pay with plastic, sales transactions are quicker, and there’s decreased risk and less “work” in terms of parting customers and their money.

There are various advantages that can greatly increase your profits once you open your own merchant account: (i) customers will impulse buy more readily, (ii) real time transaction processing, (iii) the resulting flexibility attracts additional customers to finish sales without holdup, and so on. Shortly, you will discover that your business profits (and word of mouth marketing) will will begin improving – simply by being able to accept credit cards – and service more clients…

To set up a merchant account, some things need to take place: The bank or financial institution will conduct a basic investigation into your business’ credentials. They will look into your credit history, your business plan, your organization’s financial stability (whether you can pay the fees – fixed and per transaction – imposed by the merchant account, etc). After the bank and/or financial institution is confident that the business is able to sustain a merchant account, they will establish the ability of your company to take payments by credit card.

This is the reason any company who owns a merchant account is more trustworthy to a customer. It is well known by consumers that the company who has a merchant account has undergone the rudimentary inspections required by a bank or financial institution and were deemed acceptable. It’s similar to having a “stamp of approval”, other than the fact that it simplifies the sale on various levels.

You need to be conscious that the majority of merchant accounts require minimum monthly fees to be paid that will be charged regardless of whether you process sales or not that generated fees that month. It’s advisable to analyze the fees and features of several merchant accounts providers prior to deciding which one you will choose. And no matter what you do, be certain to read all of the terms and conditions of each potential merchant provider prior to signing on the dotted line…

Another benefit that comes with a merchant account is a comprehensive monthly statement of transactions. This statement will provide you with the credit card number of your customers. This will make it simple for you to match charge-backs or returns, and it will give you precise monthly and yearly sales figures and reports. (Hopefully, you will not be getting any charge-backs…)

Other than the fact that – assisted by the right merchant account – you are able to obtain superior service at the lowest possible costs (the profits skyrocket after your sales volume increases), you can also simplify and automate your company when you’re selling online.

And that’s what’s called working smarter, not “harder”. Being able to accept credit cards – and knowing the steps to getting a merchant account – makes it so much easier to see a real level of success with your business…

is a Canadian Merchant Account Brokerage that helps Small Businesses secure affordable credit card processing in the merc. . .

  Business Account

When starting a business an early consideration should be what business account to go for. The market is currently saturated with so many different options, making the decision quite arduous and sometimes baffling. Ensuring you choose the right account that will suit your business is essential as the wrong account may harm your finances. Anything that may restrict your business opportunities in the early stages of operation should be avoided at all costs.

It may be tempting as well as far simpler just to open a business account with the bank that already conducts your personal finances. If you do this however you may be missing out on better deals available on the market that offer much more than your existing bank. Also it is rarely a good idea to let one bank to control all of your finances, diversity on who performs your financial transactions can be extremely worthwhile.

Basically you need an account with an efficient payment system. As the control of your cash flow transparency and ease of use should be a major concern. Most basic accounts will provide a chequebook and paying-in book. With these simple methods keeping track of financial transactions is made simple, although there are other options that may make transactions for your business more efficient and less time consuming.

Electronic forms of transaction should be a factor in your choice of business account. The use of direct debit systems as well as standing orders helps with constant payments, such as rent for your premises and heating and lighting bills. As these are often paid regularly, having an account that allows for these to be paid automatically means you will never fall behind with payments and also means you can devote more time to your business needs.

Naturally charges and interest should be a facet in your choice of business account. Generally the more transactions you make the higher the charges will be. When meeting with the bank, do not be afraid of negotiating, it is often possible to receive a better tariff than the one printed in the accompanying literature.

If you believe most of your financial transactions will be conducted electronically, try and find an account package that either performs these tasks free or at low cost; the same can be said if you think most of your transactions will performed manually.

Most modern accounts possess an element of online and phone banking. This ease of access can be vital to the success of your business. For the efficiency of your financial transactions at least one of these elements should be present in your account package.

The majority of banks provide some form of business advice to their customers. Ideally a personal advisor with a direct line will be present but unfortunately is not always the case. A small advice team or a telephone helpline is usually present that can offer limited advice on all manner of business issues.

When considering which bank to open an account with, the advice facilities they offer should be considered. Whether this is the hours they are open, the knowledge they possess about your field of commerce or even if the staff are friendly and informative should all be a factor in your decision.

Shopping around is a vital constituent of picking the right account for your business. It takes careful consideration to find a bank that will support you in the right ways and help your business to succeed. After all the success is your main concern, if the bank you choose cannot help you in that respect, it will not be worth employing their services.

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  Paypal Website Payments Pro

SpiceLogic did it again and created another piece of art to facilitate your job as an e-commerce Web Application Developer. They created an ASP.NET Server Control named ASP.NET PayPal control for website Payments Standard; This is the solution that ASP.NET e-commerce developers waited for a long – time.

SpiceLogic provides this awesome Control to relief you from the programming hassle; you can concentrate on your business and leave the rest to this control. PayPal is one of the most popular payment gateway services available on the web today with over a million active users and the most economic checkout option from PayPal is the Website Payments Standard. Being the most economic option, PayPal leaves lots of works/coding to the developers who would like to integrate the Website Payments Standard. One of the challenges is like this: the PayPal form cannot be integrated directly in an ASP.NET web form as you cannot nest a form in another one, you will need to perform a hard manual maneuver to overcome this situation. Those who would want to avoid those complex works would chose expensive checkout options from PayPal with monthly fees. So, what is better than a DLL core that will do it all for you. You do not need to concentrate in integrating payment methods in your website anymore. Instead, you can concentrate on your website itself. You would enjoy not doing the coding work and no monthly fees. How is that!!

The PayPal control application is able to perform the following:

  • Integrate BUYNOW, DONATION, ADD TO CART, UPLOAD COMPLETE CART, SUBSCRIPTION, UNSUBSCRIBE and VIEW CART buttons very quickly to your website payment page. Finally, you can do this in the most object oriented manner without writing a single line of code.
  • You can integrate an Encrypted website payment method without any programming. The DLL interface will do it all for you. Through a very practical GUI interface you will only need to enter the required information and the button will be created on the spot.
  • While generating Encrypted Website Payments Buttons, you need PKCS12 and PEM certificates to create an encrypted website payment method. If you do not have these certificates, do not worry the GUI interface will generate them for you instantly.

There are also other actions that you can perform through this powerful application, the most important actions are:

  • One of the great features of this control is the way it can handle an Instant Payment Notification and Payment Data Transfer. Without this control, as a developer, you would have to write manual code in a separate file and loop through all retrieved IPN/PDT posted strings and search for the desired IPN/PDT string data which is not Strong typed either. Moreover, the posted IPN/PDT is not logically linked to the PayPal Button which caused the Notification. But when you use our control, the control will treat IPN and PDT as a Server Side event. And guess what, all IPN and PDT variables will be available as strongly typed objects from the event argument class. So, you can organize all of your PayPal related business logics in a single page tied up with a single Payment Button Control. When you are using this control, you will not even need to turn IPN option on in your PayPal Profile. Simply Handle the IPN_Notified event of this control and the control knows what to do. Whenever PayPal receives payment from your customer as a result of the BuyNow or other button’s click, IPN_Notified event will be fired asynchronously from your website and from this event, you will be able to get the strongly typed IPN variables from the Event argument class. Then when your customer is back to your website, PayPal_Returned event will be fired where you can get PDT variables from the event argument class.
  • Now you can store some data using the additional data items option. Through this option you may overcome the problem that occurs when the customer leaves your website to the PayPal website to perform the purchasing action then he is transferred back to your website after this action. During this process, you cannot collect any data except those permitted by the PayPal and limited by a certain amount, but, when you use the ASP.NET PayPal Control for WPS, it would allow you to pass through unlimited number of data as a collection type property which will not be even visible to your customer, so you may benefit from this feature to pass through your sensitive data related to a transaction.

Really, the best thing about this program is that it contains model projects written in C#.net and VisualBasic.net applications so if you are trying to start your own ecommerce website then you just need to develop these models. You do not need to start it all over from the beginning. These models supply you with the basics and you can easily add up the tweaks you need for personalizing your website.

Now, you can try ASP.NET PayPal Control for Website Payments Standard program risk free. You can download a trial version to look at it; this downloadable version contains the core DLL file and the visual studio sample projects. This trial version contains every thing in the full version, the only limitation you have here is that trial version could only be used within the PayPal Sand Box. If you like the program, all what you need to do is to purchase it and get the license code to upgrade your trial version into the full version.

Start Now!!!Go ahead and take your web business into a different level, forget about coding a payment method and concentrate in developing your OWN business.

Download here: | PrestaShop PayPal Website payments pro hosted | PrestaShop PayPa. . .

  Small Business Service Reviews

Promoting your service based business can be done in the same way that you would promote a product. Though there are obvious differences, you can still use the same techniques to achieve the desired results.

The first step to marketing your service is to determine your unique selling point; this is what will set you apart from your competition. You need to give your clients a reason to choose your service over anyone else’s. Once you’ve done this, it will be become the focal point of your promotional strategies.

Your USP could be a money-back guarantee on your services, or perhaps you offer a discounted rate for clients who sign on with you for a certain amount of time. It can be any number of things, but when you decide what your USP is, use it to brand yourself and make you stand out from the crowd.

The next step is to start promoting and here’s how you can do that:

Networking:

Building relationships with other people, either online or offline is a great way to generate clients. Once you’ve joined a few groups, there are a few things you’ll want keep in mind to get the most out of your networking efforts.

The first and most important rule of networking is to be honest. Misleading people will quickly lead to distrust, a bad reputation, and no business at all. So for the sake of everyone involved, don’t be afraid to be yourself and to say no,” if there’s something you cannot do. Another way to grow your business is to help other business owners grow theirs. By sharing leads and referrals for other business owners, you’ll quickly find the same coming back to you.

And finally, be patient and give networking time to work. You cannot expect people to meet you once and hire you on the spot; they want to be reassured of you and your business before they start handing over money.

Internet Talk Radio:

Over the past year, Internet radio programs have been popping up all over the web, and it has provided yet another way for business owners to promote their business. These shows provide a great way to reach a large listening audience of people who are interested in you. Do a search to find all the radio shows that will reach your target market, once you have a list of possible places to contact, listen to their shows and check out their archives to find out what their listening audiences are interested in.

The next step is to get the contact information for the host of the show or their Public Relations person, and then submit a press release outlining your expertise. If they are interested in having you as a guest on the show, they’ll certainly contact you to discuss it further.

Teleseminars:

A teleseminar is a presentation that you give over the telephone, and holding one is fantastic way to show off your expertise. You can either host your own seminar, or offer your services as a guest speaker to other business owners who have a large following of people within your target market.

For the most part, teleseminars are free for guests and will focus on a specific topic of interest to them. The best part about seminars is that it literally brings the clients to you, and once they hear you in action, they’ll be more likely to contact you.

Blog:

Having a blog is yet another relationship building tool. You can focus the blog around your area of expertise, and provide free information and resources to potential clients. The more you post, the more your readership, and their trust in you and your opinions, will develop. You can use your blog to promote your services by posting articles on relevant topics and telling them to contact you for more information or assistance.

  Paypal Business

Here’s one question one of my subscribers asked me recently…

How should I use $55 in my paypal account to start an internet business in the most efficient way possible?

If you have $55 in your paypal account here’s what you should do to set up your internet business step by step in the internet marketing niche…

1. Get a hosting account with hostgator. It is the best and I am personally using it. I have a reseller account with them. I guess this should cost you approximately $10.

2. Get an auto responder account. Don’t use a free one. Either go with aweber or ‘Ultimate Marketing Center’. I personally use ‘Ultimate Marketing Center’ as it helps in automating entire website.

This will cost you around $19.95 per month.

3. Research 10 high quality affiliate products from ‘Click Bank’.

4. Write 6 emails per product. Good quality content emails that your visitors will love. If you don’t have time to write these emails purchase plr articles, this should cost you around $6-$10 in ‘Plr Store’.

5. If you can write a 20 page free report with quality content to give away to your list then write it instantly. If not purchase a plr report or structure your articles into report.

6. Set up your squeeze page, free report to give away to your list and 60 follow up emails. You can schedule to send out one email every day. As I said first 6 emails will promote your first product with content and then the second batch of 6 emails will promote second product and so on.

With this you have your sales funnel ready.

7. Write 5 articles every day and submit them to ezinearticles.com

Search for a free mass article distribution software and distribute your articles to other free article directories.

Do this consistently for first 30 days. If you do this for 30 days you should get at least 50 to 100 leads in your funnel and you should sell a couple of products.

Track your squeeze page conversion rate. Track your product sales conversion rate. Track your email open rates and click through rates.

When you know that you are ready with all the information above just speed up things. Tweak things based on your testing results and scale up your system. Start writing 10 articles per day.

You will earn more money your second month and your list will continue to grow. Keep the momentum on and write 10 per day consistently.

After 6 months your entire system will be working smoothly. Then start outsourcing your article writing work and you will notice that your traffic, leads and income keeps rising every month on autopilot…

- I used the same system which is mentioned above; it got me 30,000 visitors, 6000 leads and $25k from one of my test websites. I used the same system little differently for a skin clinic offline project. It got me 10,000 visitors, 2500 leads and 1100 inquiries. I estimate that this clinic easily earned over $20k from my setup.

Just to tell you that the information I have shared with you is not theoretical; it’s practical and is live…

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Download it here: FREE start internet business Report.

How to start an internet business and see your monthly website traffic and sales grow right through the roof?

How to Get PayPal BUSINESS Account for Free.

Business Tax

Tax Deductions for Home Based Businesses

A big advantage of working from home is the tax benefits of operating a home based business. Working from home allows you to deduct portions of bills that you are already paying to live there.

You can deduct home expenses if you actually work in your home. It is easiest to do this if you have a room set aside for your business. Figure out how bit that room is in proportion to the house, and you can deduct expenses using that percentage.

For example, if your place of doing business takes up 5% of your house, you can deduct 5% of your heating expenses for the days you work. (In other words, if you don’t work weekends, you cannot deduct for weekends. ) YOu can deduct items such as mortgage interest (though not your mortgage itself), electricity, telephone, insurance, and expenses for maintenance and repair. In general, you can deduct the portion of expenses that directly relates to your business.

You can deduct costs for your internet service provider in proportion to the amount you use it on business, too. If it’s used completely for business you can deduct it all, but be certain before you do this that you are not using it for other reasons.

The tax benefits of operating a home based business enable you to deduct things you would otherwise be paying in full. If you are considering a business from home, it’s a good way to lower your costs. This is just one more advantage of working from home.

This video explores the differences between a hobby and a business, how to determine whether you are in business and what it means to be in business. For mor. . .

Business Account

Everybody in business needs a bank account. But all banks are not the same and some offer services that might suit your needs whilst others are not designed for your type of business.

Banks love small businesses! This is why they have introductory offers like “free banking for the first two year. ” They know that if they catch an entrepreneur when s/he is starting in business for the first time, chances are that they have got a customer for life.

If you are in business how do you choose the right bank for you? Well it depends… I bet you knew I would say that?

If your account is always in credit then you should go for a bank that offers interest on the money in your account. If you are usually in debt then perhaps it is better to choose a bank that offers the lowest interest rates and does not charge heavy penalty fees.

Do you need to make a lot of cash withdrawals? Then choose a bank that has many cash points near your business and home.

Do you prefer to use online banking? Most banks have online banking but some can be very slow. Speak to your colleagues to find out which has the best online bank accounts.

Some banks even allow you to deposit your cash and cheques at any post office. This is great for people who have a large number of small transactions and do not have a branch nearby.

Do you need a business credit card? Many banks offer a free business credit card for the first year or sometimes even two. What about a business plan? Some banks even give you free business software to help you make business plans!

Switching your business bank account is quick and easy and there is no need to be tied up with one bank for eternity. As your business needs change why not change your bank account?

Merchant Credit Card Processing

Traditionally small to mid sized businesses have been set up with what is called multi-tier pricing for their credit card processing. This system is usually set up with three tiers (qualified, mid-qualified, and non-qualifed. ) Occassionally, if the business owner has negotiated well, there will be a fourth tier for qualified offline debit cards. While this system has worked well for many years, the increasing number of rewards and corporate cards being issued has made this type of pricing obsolete.

Visa and Mastercard have many different interchange categories for the multiple card types that are issued. Tier pricing takes a large number of these categories and lumps them into one of the three tier buckets available to the merchant. If the merchant only ever takes standard credit cards then this system will work well for them. Once they start to see more debit, rewards, and corporate cards being used in their place of business they will notice that their merchant services bill has increased dramatically. This is because many of these transactions are falling in to the mid or non qualified transaction categories.

Some of these cards are actually not that much more to process than a standard credit card, but the underwriting company for the merchant account needs to make sure that they are profiting on every transaction. They can ensure profit if they charge a large mark up for any transactions that are not qualified. So you may pay 2. 9% for a mid qualified transaction and 3. 5% for a non qualified transaction (These numbers can range much higher and lower. )

The fact is that some of the cards that fall into these categories may only cost an additional quarter of a percent to process. So the merchant may over pay by 1-2% to run certain card types. The business owner can avoid this if they are set up on interchange plus pricing.

What interchange plus pricing does is pass the true cost of running the card right through to the merchant. So the fees associated with that individual transaction will be put through at the lowest possible cost. The business owner pays a mark up at the end of the month based solely on their number of transactions and the sales dollar volume. (typically . 25-. 50% plus $. 10-$. 15 per trnasaction. )

This system will almost always prove to be a better deal than a three tier structure. Make sure to check your latest credit card processing statement to look for a high number of mid or non qualified transactions. If you see them, then setting up an interchange pluse pricing system may be the way to start saving your business money.

Visit for more information on our training program. I no longer do the weekly webinar but, I still post new content weekly. . .