Pitching Bloggers: 15 Rules To Obey

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10-07-2006, 06:59 PM

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Pitching Bloggers: 15 Rules To Obey

Creating BR (blogger relations) instead of PR is practically a new profession, as more publicity buzz gets started by prominent bloggers. Publicists trying to get media attention for a new product, book or service are now pitching bloggers in addition to journalists and the press.
But pitching bloggers is vastly different from traditional press relations. New rules apply. If you pitch a ...

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