10 Tips to Ensure Your Press Release is Published

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03-05-2007, 01:10 AM

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10 Tips to Ensure Your Press Release is Published

The press release was first introduced in 1906 by Ivy Lee, who is often referred to as the first real public relations practitioner. At that time, Lee's agency was working with the Pennsylvania Railroad, which had just fallen victim to a tragic accident. Ivy Lee convinced the company to issue the first press release to journalists, before other versions of the story got out. He used a press ...

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