Emails letters have a hard road to travel before they are clicked open and read. Before you write your e-mails, think of all the hurdles they have to jump. Inboxes are rough turrain and your messages will not be the only ones arriving. To stick out among the other emails and not get deleted your email letters should be short and concise.

You Need To Write Subject Lines That Won’t Get Deleted

The subject line is the first thing your prospect is going to read and is the lifeline of your email message. This short line of text identifies your e-mail in the recipient's inbox. If your subject line fails to convince the recipient that your e-mail is worth reading (and is safe to open), your message is destined to be deletetd.

Writing Effective Subject Lines

What should you write to get your e-mails opened? To begin with, keep them short and concise — no more than 60 characters (counting characters and spaces), and you're better off if you write around 40-50. And don't worry about writing complete sentences because fragments are entirely acceptable as long as your meaning is clear.

Not sure how long your subject line should be? Are you worried about your subject line being too long? You can use your computer to do a word count. Your word-processing software should include a word count feature that also counts characters. To use that feature highlight your subject line and then click on Word Count under the Tools menu.

If you can you should personalize your email marketing letter. If you have the data management capability of merging the recipient's name into the subject line, you should do that. Many tests show a large increase in the e-mail open rate when the subject line is personalized.

Make sure that when you have a strong and favorable relationship with your customer you can build confidence in your email by identifying yourself in the subject line.

Identify your content: When in doubt, tell recipients what they can expect when they open the e-mail. Be clear and concise.

State a benefit: Tell recipients what your offer will do for them. Entice them into wanting more information. Trust your instincts: Whatever approach you choose, let it sit for a while (overnight if possible, or after a coffee break), and then read it to yourself. Go with your gut. If your subject line sounds like something you wouldn't open yourself, rewrite it.

Avoiding Sales Language

People read e-mail subject lines the way they look through front door peepholes: with anxiety and distrust. That's why it's important to avoid a hardball sales lead that confirms the recipient's worst suspicions. Strong sales language (such as "Free trial" or "Your best time to buy") that can work well in other contexts — in print ads or direct mail, for example — can bomb miserably in your recipients' inboxes.

In fact, many of the words, phrases, and techniques that 1 love in headlines should be scrupulously avoided in subject lines! These include language that either is commonly targeted by popular spam-filtering software or is known to arouse suspicion and mistrust among recipients. Some common offenders are "You": It breaks my heart to say it, but putting "you" in a subject line is almost always a sure tip-off that the e-mail is coming from a stranger. There are exceptions to this rule, but in general, think twice about using the second person in subject lines.

Exclamation points: Just don't use them in subject lines! Especially a series of them!! It makes you sound like a used-car dealer in a late-night TV spot!!!

Let's-make-a-deal words: Yes, you're going to make offers inside the e-mail, but to get the e-mail opened, your subject line should avoid most of the more familiar offer-language buzzwords, such as the following:
• Free •Sale
• Only
• Limited-time
• Urgent
• Opportunity
• Information
•Deal

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