Web Copywriting Mastership – the Power of Selling and Communication

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09-04-2007, 04:00 AM

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Web Copywriting Mastership – the Power of Selling and Communication

Web copywriting is like serving two masters: website visitors and search engines. The content of your web page must be build around certain keywords for being "understood" and indexed properly from the search engines.
At the same time, the same content must touch your visitors and convince them to follow where the copy leads them: to click, to register, to subscribe, to order...
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