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10-07-2006, 07:10 PM
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Sales Letters - Is Your Prospect Living Inside Your Head?
Wow, what a strange question!
Well, there is truth in both sides of the question. A lot of would be marketers think they have found a killer product and write a sales letter to match, only to find out later (to their cost) that there is no market for that product. But, what I really want to discuss today is… Do You Breathe The Same Air As Your Prospect? I mean do ... More...
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