Effective Email Marketing is Both an Art and a Science

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10-07-2006, 07:10 PM

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Effective Email Marketing is Both an Art and a Science

These days, most people's first response to the thought of email marketing is negative. That's because legions of spammers have given email advertising and marketing a bad name through filling our inboxes with unwanted, and sometimes offensive, junk email. In reality, though, legitimate email marketing is an effective tool to promote your business, regardless of whether it's online ...

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