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Old 01-28-2007, 11:51 AM
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The Role of Memory In Website Content and Advertising

The primary goal of all advertising, including website content is to be remembered. No matter what other marketing goal you want to achieve, if your audience doesn't remember your presentation, it is a wasted effort and lost opportunity. All the money spent on attracting people to your website goes right down the drain if your content is instantly forgettable. With that in mind it is hard to ...

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