Using Google Mobile Ads and the Provision of Impulse-Based Local Services

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10-12-2006, 09:10 PM

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Using Google Mobile Ads and the Provision of Impulse-Based Local Services

The 800-pound search engine gorilla is at it again, shaking things up in the virtual world. This time it's extending the reach of Adwords -its billion dollar contextual advertising system -to mobile devices.

Google's new Mobile Ads system delivers two short lines of text and a third line containing a destination URL (and an optional "call" link that dials the advertiser's ...

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