Google Adwords Changes Algorithm For Quality Score On Landing Pages

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10-07-2006, 07:40 PM

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Google Adwords Changes Algorithm For Quality Score On Landing Pages

Last week Google changed its algorithm for determining the quality score of landing pages being advertised in its pay-per-click program Adwords. This development had a major impact on the rankings and the cost-per-click price that advertisers are paying. This was done to improve the relevance of its paid search results, attempting to improve the user’s experience.

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