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10-07-2006, 07:40 PM
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Google AdWords Tips: Dynamic Keyword Insertion
We’ve all seen those sponsored links with headlines like “Get Here!” The thing is, what if you searched for “dead bodies,” only to find an eBay ad selling dead bodies for as low as $23.99 apiece? These often goofy-looking ads exemplify poor use of an AdWords feature that’s actually pretty nifty: dynamic keyword insertion.
Basically, this feature allows you to dynamically ... More...
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