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10-07-2006, 07:40 PM
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Click Fraud: Playing Dirty in the PPC World
Marketers beware: the ever-expanding pay-per-click arena is attracting plenty of unscrupulous players. Click fraud, once considered a minor inconvenience, has become a major concern for advertisers and search marketers. Estimates of advertising dollars lost to click fraud run as high as $500 million per year.
Click fraud occurs when a person or computer program clicks on a PPC ad for ... More...
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