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Old 10-07-2006, 07:40 PM
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How to Lose Major Profits by Using the Wrong PPC Metrics

I recently started with a new client who coordinates florists across Australia. He has been doing his PPC management himself for several years, and really had done a pretty good job.

Always looking for improvement and more profit though, he came to me.
One of the first things I noticed in reviewing all his ads- both deleted and active- was that <b>some of his most profitable ads had ...

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