Manage PPC Spending With Bids, Not Budget

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09-12-2007, 01:40 AM

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Manage PPC Spending With Bids, Not Budget

Many companies take advantage of the Budget control in Google AdWords to limit their daily and monthly spending to their desired goal. What not everyone realizes is that this can result in higher cost per click (CPC) and fewer clicks! This is because the way that AdWords ensures you don't exceed your budget is by limiting the number of times your ad is displayed (which limits ...

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