The Problem Of Demoting Spam On The Internet: Yahoo!’s Trustrank Approach

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10-07-2006, 07:40 PM

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The Problem Of Demoting Spam On The Internet: Yahoo!’s Trustrank Approach

TrustRank is an attempt to counter the web spamming activities that threatens to deceive search engines’ ranking algorithms. It propagates trust among web pages in the same manner that PageRank propagates authority. However, tests would show that the combination of trust and distrust values have greater ability to demote spam sites than with the use of trust values alone.
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