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Assessing Your Competitors’ Traffic: Is it Worth It?
Assessing your competitors’ traffic is like chasing rainbows: you never quite get there and wouldn’t know what to do if you did. How do you compare traffic, and is it really worth doing? A lot depends upon what you mean by the word ‘traffic’ and how you assess it. Every time you visit your own website you are ‘traffic’ unless you can measure unique visitors. Here are three ways of gathering ...
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