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10-07-2006, 07:40 PM
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Focus Groups - How to Run Them
A focus group involves encouraging an invited group of participants to share their thoughts, feelings, attitudes and ideas on certain subject. Organising focus groups within an organisation can also be very useful in getting buy-in to a project from within that company.
When and why to use focus groups Focus groups are most often used as an input to design. Advantages of focus ... More...
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